Question

Chicken of the Sea Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of a. strategic philanthropy. b. sustainability marketing. c. cause-related marketing d. community relations. e. consumerism.

Answer 1

Answer:

The correct answer is (B)

Explanation:

Sustainability marketing focuses on a green environment and promoting activities which prevent the environment from dangerous and hazardous activities. The above scenario is an example of the sustainability market because it focuses on safe methods of catching tuna. The above example shows that it is important to implement safe methods to cash tuna for the sustainability of the environment and sea creatures.