When John began helping his favorite uncle Burton with his finances, he discovered his uncle was still renting a rotary-dial tel
ephone from the phone company. Uncle Burton had paid thousands of dollars in phone rental fees over the previous forty years. Uncle Burton is a(n) ______________ in the diffusion of innovation process for telephones.
Answer: Uncle Burton is a <u>laggard</u> in the diffusion of innovation process for telephones.
Explanation:
Uncle Burton is a laggard because he has refused to adopt the new technologies in the field of communications. Some people prefer to use devices they are used to than new ones even if they have to pay more for them. Maybe they do it because they consider new ones quite difficult to use or they are just focused on traditions. In general, elderly people are in this category.
Explanation: Ethnocentrism is the view held by members of a culture that the values and ways of one's own group are superior. All other cultures are inferior and apply
one's own cultural values in judging the behavior and beliefs of people raised in other cultures.