Question

When Robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the _______________ factor of divergence.

Answer 1

When Robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the original factor of divergence.

Explanation:

• When Robert includes elements in his clients' advertising campaigns that are rare, surprising, or move away from the obvious or commonplace, he is changing the originality factor of divergence.
• Advertising campaigns drew attention on social and educational psychology literature that defines creativity as divergent thinking.
• The Fluency refers to the number of appropriate ideas proposed in response to a given question and originality measures that refers to the uniqueness and non-repetitive response are.