Memory speaks to the world that has been lost, or all the more precisely the world that has been eradicated.
It does not adress the content of what is said but the way it's presented. Therefore also applies to rhetoric since whenever you say anything to promote anything you use rhetoric so that the listener would become interested in whatever it is you are trying to promote
Answer: The moral of the story of King Midas and the golden touch was that one should never be greedy in life because the wish of being greedy does not give fruitful returns in the future.
Explanation: King Midas discovers that the ability to turn objects into gold is more of a curse than a blessing.