I believe the answer is: Famous people
Peer pressure refers to a direct influence that is initiated by people that are in close proximity with your social group. Even though famous people can influence other people in a certain way, they are tend to be in long proximity than you and cannot be categorized as peer pressure.
In<span> his classic ( the original study of obedience, Milgram found that 65% (two-thirds) </span><span> of subjects would shock an innocent person to what they believed was 450 volts.
This study disturbingly concludes that Human will have the tendency to follow an authoritative figure including killing another human being. (all participants know that 450 volts could cause death)</span>
Democratisation means introducing or increasing the democracy in a place, so increasing the participation and power of the citizens-the right answer is the first one.