In the selling concept business model, Promotion the four elements of the marketing mix is most heavily emphasized.
The concept of marketing deals with the idea of meeting customer needs through products as a solution to customer problems (needs). The concept of marketing represents a fundamental change in today's corporate orientation that forms the basis for achieving competitive advantage.
The concept of marketing refers to the strategy marketers use to target their customers, but it also helps cool the competition by maximizing profits through increased sales.
A production-based sales concept that does not consider the customer. The marketing mix concept is based on producing products that customers need and satisfying them.
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Answer:
Over this 10-year period, the benefit to cost ratio is:
= 1.33.
Explanation:
a) Data and Calculations:
Cost of additional anti-pollution equipment = $2 million
Estimated useful life of the equipment = 10 years
Additional annual labor cost for equipment usage = $100,000
This gives a total labor cost of $1 million over the 10-year period.
Therefore, the total cost = $3 million
Savings (benefits) from lowering the air pollutants in the region = $4 million in medical expenses.
The benefit-to-cost ratio (BCR) = $4/$3 = 1.33
b) The Benefit-to-cost ratio (BCR) is a cost–benefit analysis that summarizes the value-for-money of a project by expressing the relationship between the project's benefits and costs in monetary terms. The BCR shows the future profitability of investment alternatives or options. It is normally expressed in terms of net present value.
Answer:
768,000
Explanation:
Year 1: 600,000
Year 2: 828,000/1.10=752,727
(600,000+ x)=752,727
x=152,727
152,727*1.10=168,000+600,000=768,000
