Answer:
Interest rate on the a three year bond =5.5%
Explanation:
one-year bond rate expected = 4%, 5%, 6% for the next three years
liquidity premium on a three year bond = 0.5%
number of years = 3
The interest rate on the a three year bond can be calculated as
= liquidity premium + ( summation of bond rates for the next three years/number of years )
= 0.5 + ( (4+5+6)/3)
= 0.5 + ( 15/3)
= 0.5 + 5 = 5.5%
Answer:
49 million impressions
Explanation:
In media gross impressions are defined as the total number of people that represented in a media schedule. When a media campaign is launched unique impressions are counted to make up gross impression.
For example on digital marketing a visit from a customer is counted as one impression by cookies. Once a new user logs in a new impression is created.
In this instance for the television program total number of impressions for one advert can be calculated as
Impression = Average persons * Number of spots (commercials)
Impression= 4 million persons * 10
Impression = 40 million
For the magazine it aims to target 3 million people with 3 full page adverts
Impression = 3million * 3
Impression = 9 million
Therefore total impression of the campaign
Gross impression= 40 million + 9 million
Gross impression= 49 million
D.) Whether to order a pepperoni or a cheese pizza is a decision that cannot be made at the margin.
Making decisions at a margin is merely considering an option on top of your made decision. Cost and Benefit is a factor in thinking in a margin.
You have already decided to move. Your marginal decision is whether to move to Boston from Chicago,
You have already decided to spend the day on Saturday. Your marginal decision is whether to watch a movie or go hiking.
You have already decided to have a two-week vacation. Your marginal decision is whether to spend it on the shore or in town.
You have decided to order a pizza. Any flavor of pizza will still make you spend money. So there is no marginal decision needed.
