Question

Why might the process of planning be as important as the plan itself? It involves everyone in the organization. It is necessary to share all plans with shareholders annually. Decision makers face more challenges managing a domestic marketing program than a global one. The process of planning is a standard course business schools. It forces decision makers to examine all factors that affect the success of a marketing program.

Answer 1

It forces decision-makers to examine all factors that affect the success of a marketing program.

Who are thought of as decision-makers?

People who have the authority to make strategic choices inside a firm, such as investment, expansion, or acquisitions, are known as decision-makers.

The tactic, organizational, policy, operating, personal, programmed, and non-programmed decisions are only a few examples of the various decision-making processes. The most crucial sorts of decision-making in B2B sales are financial and purchasing choices regarding what to buy, at what cost, and from whom. The company's head buyers are frequently those who make such decisions.

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