Answer:
The market price is below what some consumers are willing to pay for the product.
Explanation:
Consumer surplus refers to the benefit that a consumer can get by purchasing the product. It is the difference between the consumer's willingness to pay for the product and the price actually paid by the consumer for the product.
Consumer surplus = Consumer's willingness to pay - Market price
Whenever consumer's willingness to pay is higher than the market price, then consumer surplus is out to be positive.
The price of hybrid vehicles in comparison to the other vehicles would be an example of product repositioning.
<h3>What is product repositioning?</h3>
Product repositioning is when a company changes their status in the marketplace. Repositioning happens to fulfill consumer wants and needs at a particular time.
Like changes to the marketing mix including product, price, location, and promotion, repositioning refers to changing the position of product in minds of target market.
Hence, the price of hybrid vehicles in comparison to the other vehicles would be an example of product repositioning.
Learn more about product repositioning here : brainly.com/question/6489859
from the information about chobani in the case and at the start of the chapter, (a) who did hamdi ulukaya identify as the target market for his first cups of greek yogurt and (b) what was his initial "4ps" marketing strategy?
a. Target market for Chobani Greek Yogurt. Hamdi Ulukaya saw his Chobani Greek Yogurt as appealing to all American consumers—the mass market—when he first introduced his Greek Yogurt in the United States. That is exactly the reason that he wanted distribution in the dairy cases of major U.S. grocery and supermarket chains, and not in their niche sections or in health food or specialty stores.
Now, with the introduction of its Champions line of Greek Yogurts, Chobani is reaching the kids' market segment. With its 2013 introduction of Chobani Bite in a smaller 3.5-ounce cup, Chobani is trying to reach a "snack" market segment. And with Chobani Flip, it is trying to reach an experimenting, gourmet market segment who add "mix-ins" to regular Chobani Greek Yogurt.
b. Chobani's initial 4Ps marketing strategy. Consists of the following marketing actions:
· Product strategy. Offer a Greek Yogurt for a mass market that is healthier than competing U.S. yogurts and does not have artificial ingredients and preservatives.
· Price strategy. Priced affordably at $1.29 for a single-serve cup that is accessible to all.
What is Marketing strategy?
A marketing strategy is a long-term plan for attaining a business' objectives through an understanding of client needs and the development of a distinct and long-lasting competitive advantage. It includes everything, from choosing which channels to utilize to contact your customers to figuring out who they are.
To learn more about marketing strategy from the given link:
brainly.com/question/25640993
Answer:
1. a.) Dr Supplies 4500
Cr Cash 4500
b.) Dr Supplies expense 1000
Supplies 1000
2.a.) Dr Prepaid insurance 24000
Cr Cash 24000
b.) Dr Insurance expense 2000
Cr Prepaid insurance 2000
3. Dr Salaries expense 16000
Cr Salaries payable 16000
4.a.)Dr Cash 4500
Advance rent 4500
b.)Dr Rent expense 1500
Cr Advance rent 1500
Explanation:
1.Supplies were purchased on cash and at the end of period supplies were on hand was 3500 so 1000 was of supplies were used.
2. Annually insurance prepaid was 24000=2000 * 12.so
For the month of Dec was 2000 expense.
3.Salaries for the month of Dec was payable of Rs.16000.
4.As cash was received against rent which was unearned.the rent expense for the month of Dec was = 4500/3=1500.
The answer to this question is the term perceptual map. A pepceptual mapping is a technique used by marketers to visually map the customer's and possible customer's perception to a product versus to its competitor into a diagram. Perceptual mapping is also known as market maps. In perceptual mapping it also an analysis where the customers shows about an opinions of the competitors strenghts over them.
