Question

Samantha is a successful entrepreneur and wants to sell a new brand of health drink. She assembles a team of writers and gives them a briefing on her requirements. She tells them that she would like to create an advertisement to market the drink. Which type of script should her team create to sell the product effectively?
A. 

informational

B. 

persuasive

C. 

instructional

D. 

entertainment

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Answer 1

Answer:

Her team should use a persuasive script. (B)

Explaination:

A) An informational script provides details and informs the audience about a specific topic. However it's too dull for a commercial. It's more likely to be used in a nature documentary.

ANSWER B) A persuasive script presents an opinion or statement (in this case, Samantha's health drinks) and argues why you should adopt it or purchase it. It is more likely to highlight the pros of the item and strat away from mentioning any negative points. It's makes for a perfect commercial!

C) A Instructional script is more of a user manual than anything. It's similar to an informational script, except that its main focua is how. How to use a mobile device for an example. This type of script is more likely to be used in cooking programmes.

D) An entertainment script's main target is to amuse and delight audience. This type of script is more likely to be used in a series or a movie.