Question

Rebecca, a sales rep for a large farming supplies company, has plenty of competition in her district. At first glance, it would appear that she has the competitive advantage because she is one of the only salespeople around who will actually take the time to show the customers how to use the equipment they buy. Despite that fact, local farmers always seem to buy their equipment from the less personal sales representatives because of the small price difference. What should Rebecca do to get the farmers to buy from her instead of another sales rep?

Answer 1

Answer:She needs to start showing them the advantages of being shown how the equipment works; what value is there to it.

Explanation:

Customers are mostly interested in what will benefits them and make their work and life easier; if they could see that they are likely to be interested in buying hers.

As a sales person she needs to be persuasive in showing them those advantages and in showing them the value of what she does.

She could show them the exception of this.

Like for example she can show them how efficient and effective it will be to have the knowledge of how these equipment

works in advance .