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Dima020 [189]
4 years ago
7

7UP is a lemon-lime carbonated soft drink that has been very successful in the United States. Dr Pepper/Seven Up, Inc., the make

r of 7UP, uses a family branding strategy to market 7UP worldwide. In China, sales have suffered since the brand name means "death through drinking." Which criterion for picking a good band name did Dr Pepper/Seven Up, Inc. violate when it chose to use a family branding strategy to market 7UP in China?
Business
1 answer:
UkoKoshka [18]4 years ago
5 0

Answer:

They did everything wrong. Imagine how many people would like to buy "poop soup" in the US, and it's true, poop soup exists and is a type of vegan soup.

The criteria that Dr Pepper / 7UP forgot to consider is that your brand doesn't have negative connotations in local languages.

Probably no one at Dr Pepper / 7UP knows how to speak Chinese, but they could have hired someone to tell them if their brand name had favorable or unfavorable phonetic associations in Chinese.

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Sheridan Company has two divisions; Sporting Goods and Sports Gear. The sales mix is 65% for Sporting Goods and 35% for Sports G
BigorU [14]

Answer:

b. $19500000.

Explanation:

Break-even point is the level of sales on which business has no profit no loss situation. The business only covers the variable and fixed cost at this point.

Total Contribution can be determined by calculating adding estimated contribution of each division.

Total Contribution ratio = (65% x 30%) + (35% x 50%) = 19.5% + 17.5% = 37%

Fixed cost = $7,215,000

Break-even point = Fixed cost / Contribution margin ratio = $7,215,000 / 37% = $19,500,000

7 0
3 years ago
Read 2 more answers
If personal taxes were decreased and resource productivity increased simultaneously, the equilibrium _____. rev: 06_12_2018 Mult
SVETLANKA909090 [29]

Answer:

output would necessarily rise.

Explanation:

Tax is the amount that a government levies on its citizens to fund it's expenditure, and for the individual income tax is levied.

If the government decides to reduce personal tax, this will free up funds to engage in economic activities and make resources more productive. The individual's disposable income will increase and when invested in business activities to promote productivity.

Increased productivity will necessarily increase the output from the economy.

6 0
4 years ago
If the Mayor of Little Rock, Arkansas is also a director of a Little Rock municipal securities dealer, which of the following st
riadik2000 [5.3K]

Answer: B. I and IV

Explanation:

A CONTROL RELATIONSHIP is defined as a situation where an issuer is controlled by the DEALER, or the Dealer is controlled by the Issuer, or there common control between the Issuer and Dealer of the security. As Mayor of Little Rock and also the Director of the Municipal Dealer, there is definitely a CONTROL relationship going on.

The Municipal Securities Rulemaking Board (MSRB) requires that when a control relationship exists between a municipal securities dealer and the issuer whose bonds are recommended by that dealer, the nature of the relationship must be DISCLOSED to the customer.

Hence option B is correct.

4 0
3 years ago
Trevor heard a burglar entering through a living room window.He grinned as he picked up his gun. Crouching behind the sofa in hi
ipn [44]

Answer: D. guilty of a homicide, or at least voluntary manslaughter.

Explanation:

Homicide is the act whereby a human being kills another person. A homicide can be reckless or accidental. Voluntary manslaughter is when someone else is killed unlawfully such as for self-defense.

Therefore, Trevor most probably be guilty of a homicide, or at least voluntary manslaughter.

5 0
3 years ago
Which of the following is NOT true? (Present values are calculated from the end of the life of the option to the beginning.) A.
galina1969 [7]

Answer:

A.An American put option is always worth less than the present value of the strike price

Explanation:

Put option refers to a stock market instrument which gives the holder an option to sell an asset at an agreed price on or before a particular date.

Each contract covers around 100 shares for stock options.

An American call option provides the holder with the right to purchase an asset, while a put option provides the holder an option to sell it.

A European option can be implemented only at the expiration date of the option and an American option can be implemented  at any time before the expiration date.

An American put option is always worth less than the present value of the strike price.

So, option A. is correct

6 0
3 years ago
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