Question

Kris decided to go shopping for a pair of tennis shoes. She went to the mall where there were several stores selling shoes. The first store was poorly lit, seemed to be kind of dirty and was very crowded. The second store was brightly lit, sparkning clean and had the shoes attractively displayed on shelves. She walked past the first store and into the second store in order to shop for shoes. Kris was influenced by ___________?

Answer 1

Answer:

Atmospherics.

Explanation:

The objectives of the store enviroment ot atmospherics are to:

-Get customers into the store.

Servers a critical role in the store selection process.

Important criteria include cleanliness, labeled prices, accurate and pleasant checkout clerks, and well stocked shelves.

The store itself makes the most significant and last impression.

-Once they are inside the store, convert them into customers buying merchandise.

The more merchandise customers are exposed to that is presented in an orderly manner, the more they tend to buy.

For a good store design, there should be:

-consistent with image and strategy.

-positively influence consumer behavior.

-consider cost versus value.

-flexible.

-recognize the needs of the disable.