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jok3333 [9.3K]
3 years ago
6

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer w

ater, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the ________ route, because ________.
Business
1 answer:
kaheart [24]3 years ago
6 0

Answer:

The correct answer are: peripheral route; you do not have strong arguments for why your product is superior

Explanation:

The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of ​​contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.

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Sayid is the sole shareholder of an S corporation in Hattiesburg, Mississippi. At a time when his stock basis is $20,000, the co
stiks02 [169]

Answer:

$20,000

Explanation:

The computation of the taxable gain is shown below:

The corporate gain is

= $40,000 - $20,000

= $20,000

Now the stock basis is increased i.e.

= $20,000 + $20,000

= $40.000

Now the stock basis decreased to zero i.e.

= $40,000 - $40,000

= $0

So, here the taxable gain is of $20,000

4 0
2 years ago
If bonds with a face value of $208,000 are issued at 97, the amount of cash proceeds is ____
madam [21]

Answer:

C) $201,760

Explanation:

To compute the amount of cash proceeds, we have to multiply the bonds face value with the issued price percentage.  

Since only issue price is given, so we assume it is in percentage form because the number of shares is not given in the question. So, we assume this.  

In mathematically,  

Cash proceeds = Face value × 0.97

                          = $208,000 × 0.97

                          = $201,760

4 0
3 years ago
QUIZLET: Most foreign exchange comes to Central Africa from Group of answer choices plantation plant products forest products mi
andreyandreev [35.5K]

The activity that brings in the most foreign exchange to Central Africa is <u>Mining</u>.

<h3>How much mining is done in Central Africa?</h3>

Central African nations such as Central African Republic are well known to have a lot of natural resources.

Minerals available include copper, diamonds, limestone, uranium and others. As a result, mining these minerals brings foreign exchange to the region.

Find out more on international trade at brainly.com/question/15115779.

#SPJ1

3 0
2 years ago
Suppose you purchase five put contracts on Testaburger Co. The strike price is $45, and the premium is $3. If, at expiration, th
andriy [413]

Answer:

3000

1500

Explanation:

For each of the answers in this question I have added the formulas to solve them in the attachment below

1.

(45-39)*5*100

= 3000

2.

(45-39)-3 x5 x100

= $1500

7 0
3 years ago
The ________ is responsible for monitoring the money supply and the general stability and safety of the u. s. banking system.
____ [38]

The Federal Reserve is responsible for monitoring the money supply and the general stability and safety of u. s. banking system.

The US Central Banking System - The Federal Reserve System or Federal Reserve Board (Fed) is the most powerful economic institution in the United States and possibly the world. Its core responsibilities include setting interest rates, managing the money supply, and regulating financial markets.

The Federal Reserve promotes the safety and soundness of individual financial institutions and oversees their impact on the financial system as a whole.

The FOMC controls the country's money supply. The voting members of the FOMC are the Board of Governors, the president of the Federal Reserve Bank of New York, and the presidents of the other four Reserve Banks, who function on a rotating basis. All Reserve Bank Governors participate in FOMC policy discussions.

Learn more about Federal Reserve here brainly.com/question/25817380

#SPJ4

8 0
1 year ago
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