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jok3333 [9.3K]
3 years ago
6

You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer w

ater, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the ________ route, because ________.
Business
1 answer:
kaheart [24]3 years ago
6 0

Answer:

The correct answer are: peripheral route; you do not have strong arguments for why your product is superior

Explanation:

The peripheral route, instead of examining the relevant arguments for the matter, individuals examine the message quickly or focus on simple indicators that help them decide whether to accept or reject the position advocated in the message. The elements that are peripheral to the arguments of the message are those that take center stage. These may include the communicator's physical attractiveness, the direct style of speaking, or the pleasant association between the message and the music that is heard in the background. Sometimes, the strength of the arguments is of secondary or almost null importance. Sometimes we lack the motivation, ability or time to reflect carefully. If we are disinterested, distracted or busy, we may not take the time to analyze the content of the message. Instead of analyzing whether the arguments are convincing, we will most likely follow the peripheral route, focusing on clues and indicators that activate automatic acceptance without too much cognitive processing. Peripheral processing allows communicators to design simple claims and messages to influence individuals. Although on many occasions this route may seem like the panacea of ​​contemporary persuasion, the truth is that a good part of it is also carried out through mechanisms that involve careful and reflective considerations of the message's arguments, since, as we have indicated, When people have some motivation or are able to process messages, they are not based exclusively on peripheral cues and signals, or necessarily fall into the tricks of the persuader. When processing peripherally, people always rely on simple rules, to make decisions, "heuristic." For example the "heuristic" that experts should be believed and only for this reason accept the recommendation of a speaker, the heuristic "if many people think that something is good, then it should be" or those of reputation, consistency and security apparent in the argument. Peripheral and superficial processing does not produce profound and lasting changes of opinion. The effects of surface processing are ephemeral but relevant enough to convince an undecided voter or push a consumer towards the purchase of one or another product.

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A market-sharing pact negotiated by trading partners that results in voluntary quotas applied to exports in order to protect the
Gnesinka [82]

The market-sharing pact or agreement negotiated by trading partners that give rise to voluntary quotas of exports aimed at protecting the importing country's domestic firms is called a <u>voluntary export restraint (VER)</u>.

<h3>What is voluntary export restraint (VER)?</h3>

Voluntary export restraints (VER) are export arrangements between exporting and importing countries so that the exporter agrees to limit the number of some exports.

VER allows the importing country's domestic firms to survive export dumping.  It is the opposite of voluntary import expansions (VIE).  VIE, which is a part of international trade agreements, allows for more imports by lowering tariffs or dropping quotas.

Thus, the market-sharing pact negotiated by trading partners allowing for voluntary quotas on exports is called <u>voluntary export restraint (VER)</u>.

Learn more about international trade agreements at brainly.com/question/1465144

6 0
2 years ago
It is possible to possess elements of more than one learning style.
kramer
Yes it is possible to posses elements of more than 1.
5 0
2 years ago
Which of the following is not a bad faith action
dimulka [17.4K]

Answer:

Examples of bad faith include undue delay in handling claims, inadequate investigation, refusal to defend a lawsuit, threats against an insured, refusing to make a reasonable settlement offer, or making unreasonable interpretations of an insurance policy.

Explanation:

7 0
2 years ago
Because leaders need to devise effective solutions in short time spans with limited information, they need to have
Ghella [55]

1. Because leaders need to devise effective solutions in short time spans with limited information, they need to have cognitive abilities.

2. Trait appraisals are subject to validity problems due to evaluator bias.

Explanation:

Cognitive abilities are knowledge based on the brain, which we need to perform from easy to complex tasks. They are mostly about how they read, recall, resolve issues and pay close attention than about any true knowledge. They were about how they think.

Traits have included the personality, behavior, leadership, work ethics, leadership skills, ethical sense, loyalty, flexibility, and judgment. On either hand, if the trait is legitly related to the work, then it might be valued.A trait is a person's own characteristic.

5 0
3 years ago
Data concerning Farm Corporation's single product appear below: Selling price per unit $ 320.00 Variable expense per unit $ 76.8
lara [203]

Answer:

$224,000

Explanation:

Contribution margin = Selling price - Variable cost

= $320 - $76.8

= $243.2

Contribution margin ratio = Contribution margin / Sales

= $243.2 / $320

= $0.76 × 100

= 76%

Break even point = Fixed cost / Contribution margin ratio

= $170,240 / 76%

= $224,000

7 0
3 years ago
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