It would be to maintain their language and culture, because they're the type of people who TREASURES their culture, and don't like to change just to fit in. I hope I helped! =D
you can use them to compare two things or people eg. ciara es mas alta que alex. ciara is more taller than alex. always remember that mas+ the adjective+ que.
same for menos eg. ciara es menos inteligente que tu. ciara is less intelligent than you, menos+adjective+que