Question

Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.

Answer 1

Answer:

The Schwinn exercise machine is most likely in the introduction stage of the product life cycle.

Explanation:

The life cycle of a product is characterized by the phases:

1- introduction,

2- growth,

3- maturity

4- decline.

The first step is the introduction, which characterizes the product's insertion in the market, and includes business efforts to make consumers aware of the product. This phase has as its main characteristics the low volume of production and sales.