<u>Full question:</u>
The Ritz-Carlton has carefully created a strong and distinctive differentiation strategy, which is supported by everything the company says, is, and does. Which type of differentiation is this?
A. People differentiation
B. Product differentiation
C. Image differentiation
D. Services differentiation
E. Channel differentiation
<u>Answer:</u>
Image differentiation is this.
<u>Explanation:</u>
Image Differentiation as an origin of competitive advantage, a firm may differentiate itself from its opponents by image; the appropriate image or 'oneself' it procures is designed by its logo and additional symbols. A differentiated image accommodates at paying out from the crowd. Image differentiation is necessary for a company or product.
A powerful image builds the product’s quality and value proposition, it distinctively carries this character and it abandons emotional power behind a mental image. Image differentiation helps labels earn an aggressive edge over their rivals.
