Answer:
<em>e. concept testing.</em>
Explanation:
Concept testing is the method of determining the likely reaction of the consumer to a product idea prior to advertising.
The purpose of concept testing is to verify that a product idea is superior over competitive solutions to help consumers get a job done through a work-to-be-done lens.
We need to know what measures consumers use to assess the successful implementation of the work-to-be-done to make this decision.
The concept testing procedures succeed because such consumer measures are developed around them.Using this approach is the only idea test method and is an important step in our cycle of development, Outcome-Driven Development (ODI).
Answer:
the unit contribution margin is 65%
Explanation:
Unit contribution margin = Contribution / Selling Price × 100
=($2300000-$805000) / $2300000 × 100
= $1,495,000 / $2,300,000 × 100
= 65%
Answer:
The projected net income of the proposed investment is $53,200.
Explanation:
