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Troyanec [42]
3 years ago
9

Consumers value Secret antiperspirant deodorants more than they value store brand antiperspirant deodorants and are willing to p

ay $2.99 for Secret but only $1.99 for a functionally similar store brand. In other words, Secret deodorants have more _________ than comparable store brand deodorants.
A. brand trademark
B. brand equity
C. brand personality
D. brand licensing
E. brand modification
Business
1 answer:
mel-nik [20]3 years ago
4 0

Answer:

B. brand equity

Explanation:

Brand equity is the value of a brand as a result of having recognition. If a company has a positive brand equity, consumers are willing to pay more its product than what they are willing to pay to the competition. According to this, Secret deodorants have more brand equity than comparable store brand deodorants as consumers are willing to pay $2.99 for Secret and $1.99 for a functionally similar store brand.

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Answer:

Objs. 4 For business communications it is essential to express ideas and facts eloquently. The shorter the sentences and paragraph are, the brief the letter, memo or notice. This will save the reader's and writer's time.

3 0
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The question wants us to group the types of shopping in to different categories

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<h3>What are specialty goods?</h3>

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7 0
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Which of the following professional services would be considered an attestation engagement?A. Advising management in the selecti
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