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KATRIN_1 [288]
3 years ago
7

Procter & Gamble (P&G) decided to skip a generation of consumers when it began to market Old Spice deodorant. The target

market consists of men aged 18 to 34 years old (Generation Y) who don't remember the Old Spice brand sold to their grandfathers (pre baby boomer) many years ago. P&G is using which type of segmentation variable?
Business
1 answer:
Mariana [72]3 years ago
4 0

Answer:

Demographic.

Explanation:

Demographic is the statistical characteristics of human populations (such as age or income) used especially to identify markets.

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Swiss Furniture Company manufactures bookshelves and uses an activityminusbased costing system. The following information is pro
telo118 [61]

Answer:

$12.40

Explanation:

Activity           Estimated Indirect       Allocation Base      Estimated Q. of

                      Activity Costs                                               Allocation Base

<u>Materials handling $7,700                Number of parts     7,350 parts </u>

<u>Assembling          $10,500                Number of parts     7,350 parts </u>

Packaging              $2,410                 Number of units     1,470 bookshelves

The direct materials cost per bookshelf is $39. What is the cost of materials handling and assembling per​ bookshelf?

materials handling cost per part = $7,700 / 7,350 parts = $1.05

assembling cost per part = $10,500 / 7,350 parts = $1.43

total cost per part = $2.48

cost per bookshelf = 5 x $2.48 = $12.40

6 0
3 years ago
You should FOLLOW UP on items that: ______________, _________________, ________________.
solniwko [45]
Are not worth spending on, are edible, and can be smashed in someones face.
5 0
3 years ago
As lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she
bulgar [2K]

As Lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.

<h3><u>What is encoding?</u></h3>
  • Humans primarily communicate through encoding and decoding messages. The individual who creates and transmits the message is known as the encoder.
  • The encoder must ascertain how the audience will interpret the message and make necessary changes to ensure that the audience interprets the message as intended.
  • Encoding is the process of converting ideas into language. The message is transmitted by the encoder using a "medium" such a phone call, email, text message, in-person meeting, or other communication method.

Different signals require different levels of conscious thought when they are encoded. The encoder should also care for any "noise"—such as other messages, distractions, or influences—that could obstruct their message.

Know more about encoding with the help of the given link:

brainly.com/question/19586679

#SPJ4

7 0
2 years ago
Why might Business classification and behavior change?
Anika [276]
To be more professional in a business sense. If I am the president of a bank I want to be classical and professional. I change with my title.
4 0
3 years ago
On January 1, Year 1, Frost Co. entered into a 2-year lease agreement with Ananz Co. to lease a new computer. The lease term beg
satela [25.4K]

Answer:

Frost (Lessee) and Ananz (Lessor)

The circumstance that would require Frost to classify and account for the arrangement as a finance lease is:

c. The economic life of the computers is three years.

Explanation:

a) Data:

Annual lease payments = $8,000

Present value of the minimum lease payments = $13,000

Fair value of the computer = $14,000

The economic life of the computers = 3 years

The lease period = 2 years

b) One of the conditions for classifying the lease arrangement as a finance lease is that the lease term of 2 years forms a significant part of the asset's useful life of 3 years.  Other conditions include:

Firstly, ownership of the asset is transferred to the lessee at the end of the lease term.  The second condition is that the lessee can purchase the asset below its fair value.

5 0
3 years ago
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