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aksik [14]
3 years ago
11

Calculating ABC Unit Costs Perkins National Bank has collected the following information for four activities and two types of cr

edit cards: Activity Driver Classic Gold Activity Rate ($) Processing transactions Transactions processed 12,000 7,200 0.20 Preparing statements Number of statements 12,000 7,200 0.95 Answering questions Number of calls 24,000 36,000 4.00 Providing ATMs ATM transactions 48,000 14,400 1.50 There are 5,200 holders of Classic cards and 20,800 holders of the Gold cards. Required: Calculate the unit cost (rounded to the nearest cent) for Classic and Gold credit cards. Unit cost for Classic $ 35.65 Unit cost for Gold $ 8.57 Feedback
Business
1 answer:
ELEN [110]3 years ago
5 0

Answer:

The unit cost for classic and gold is $34,96 and $8.35 respectively.

Explanation:

The computation of the unit cost for classic is shown below:

= (Processing transactions × activity rate + Preparing statements ×  activity rate + Answering questions × activity rate + Providing ATMs × activity rate) ÷ number of holders

= (12,000 × 0.20 + 12,000 × 0.95 + 24,000 × 4.00 + 48,000 × 1.50) ÷ 5,200 holders

= (2,400 + 11,400 + 96,000 + 72,000) ÷ 5,200 holders

= 181,800 ÷ 5,200 holders

= $34.96

The computation of the unit cost for Gold is shown below:

= (Processing transactions × activity rate + Preparing statements ×  activity rate + Answering questions × activity rate + Providing ATMs × activity rate) ÷ number of holders

= (7,200 × 0.20 + 7,200 × 0.95 + 36,000 × 4.00 + 14,400 × 1.50) ÷ 20,800 holders

= (1,440 + 6,840 + 144,000 + 21,600) ÷ 20,800 holders

= 173,880 ÷ 20,800 holders

= $8.35

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Answer:

standardization

Explanation:

Standardization marketing strategy can be regarded as strategy that use in making a market to be a solution having uniform consistency throughout particular marketing mix. It is the

marketing of products and keeping a uniform image of the product among the varying markets. It should be noted that If an organization sets the marketing objective of maintaining uniformity and strong centralized control over its marketing activities and products, then the organization is choosing standardization strategy

4 0
3 years ago
Which of the following is a communication tool that can be used to strengthen a salesperson's presentation? A. testimonial B. th
adoni [48]

Answer:

E) all of the above

  • A. testimonial
  • B. the product itself
  • C. portfolio
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Explanation:

Testimonials are statements that support your credibility, reputation or level of expertise.

If you are trying to sell something, it always helps to be able to show the physical product.

You should keep updated your sales portfolio specially with any new deal or promotion offered by the company or different discount prices.

Advertisements always help by making more people know about your product.

7 0
4 years ago
53:1
Fiesta28 [93]

Answer:

A. It may cause people to lose trust in you.

Explanation:

Unethical behavior is one where an individual behaves in such a way that it is bad for others or an action that may be morally wrong. It is an action that renders the wrong perception of others.

One thing true about unethical behavior is that it can cause people to lose trust in the person. It makes the person look bad and thus add to the dishonesty, the feeling of untrustworthiness in that person.

Thus, the correct answer is option A.  

5 0
4 years ago
Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order sh
Alja [10]

Answer:

The correct answer is A. micro-marketing.

Explanation:

In micro marketing strategy marketers give their advertising ans selling efforts on a small group of tightly targeted consumers.

For example, the market can be grouped into small groups based on a commitment to a product class or readiness to purchase a given brand.This grouping can be based on following aspect of customers

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2). Relationships

3). Job Title

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6). Brand Loyalty

7). Customer Recovery

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Nike allows customers to order shoes with custom color combinations is a type of need based micro-marketing.

4 0
3 years ago
When a non-price factor changes--such as technology, expectations, prices of related goods, prices of inputs, or the number of s
ludmilkaskok [199]

Answer:

The answers are:

  1. D) Supply and the entire curve shifts.
  2. D) Quantity supplied and the supply curve does not shift.

Explanation:

1. When non price factors (that affect the supply of a product) change, then the whole supply curve shifts and the quantity supplied will vary.

For example, new machinery that produces goods in a more efficient way, will shift the entire supply curve to the right. Suppliers will be able to produce more goods at the same costs.

2. A change in the amount of goods produced due to a change in price, is a change in the quantity supplied of that product. Suppliers will produce more goods at higher prices. But those changes in the quantity supplied happen follow the supply curve.

5 0
3 years ago
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