Question

Goals and objectives should be set ________.Multiple Choiceat the beginning of marketing planningat the end of the situation analysisafter marketing strategies are fixedafter completion of market research, situation analysis, and competitor analysisduring SWOT analysis while identifying external opportunities and threats

Answer 1

Answer:

Option D. After completion of market research, situation analysis, and competitor analysis

Explanation:

The reason is that the company always sets objectives and goals when it analyzes the business environment, the way competitor would react, product demand, etc and all these things come from market research, situation analysis, competitor analysis, position analysis, capability analysis, etc. This gives a clear picture where the organization must head towards. So after completion of these analysis and research, company is able to set goals.

Always remember that the company sets its goals before marketing planning (Option A) and after situation analysis (Option B) because it helps define what number of sales we need which formulates the marketing planning.

Option C is incorrect because strategies are set after the objectives and goals are set because the strategies are always alligned with the objectives and goals.

Option E is incorrect because Goals and Objectives are set always after the SWOT and PESTLE analysis not during these studies.

Here the only only option with broader meaning is option D which also includes the Option A and Option B.