Pestel is a tool that reminds managers to look at several distinct categories in the macro environment.
<h3>What is the macro environment?</h3>
This is the term that is used to refer to the environment that is made up of the major forces that are both external and also uncontrollable that is used to influence the decision making process of a firm.
The macro environment is made up of such factors such as demographics, economy, technology, political and a lot more of other factors. They are used to control the decision making process in the nation. It is also referred to as the environment at large
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Answer: $164,300
Explanation:
Cash payments to stockholders shows the total amount that the shareholders of a company got during the year. It includes the money owed to them at the start of the year in addition to cash paid during the year.
= Beginning dividends payable + Dividends for the year - Ending dividends
= 43,200 + 160,000 - 38,900
= $164,300
Answer:
identifying changes in investing-related accounts
reporting the cash flow effects
explaining the changes using T-accounts and reconstructed entries
Explanation:
In analysing cash flows in a business there are 3 types of cash flow: from operating activities, from investing activities, and from financing activities.
Cash flow from investing activities involves cash used for various investments over a particular period.
This can include purchase of property, equipment, acquisition of other businesses, and investment in marketable securities.
The three-step analysis to determine cash for investing activities includes:
- monitoring changes that occurs in investment related accounts
- reporting of cash flow as it relates to investment
- use of T accounts and reconstructed entries to explain changes in cash flow
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The two searches may prompt the ad are
- Smart refrigerator reviews
- Energy-efficient fridge
Explanation:
Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.
When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results in customers searching for a different product.
For a successful search campaigns, one should use broad match, phrase match, or exact match negative keywords.
