Question

What is Mitch’s recommendation for whom you should target with your SEO? A. Only focus on people who are ready to buy now.B. Focus on qualified and unqualified buyers.C. Generate as much traffic as possible.D. Find a balance of relatively high traffic and motivated buyers

Answer 1

Answer:

D. Find a balance of relatively high traffic and motivated buyers.

Explanation:

Mitch Causey is the Director of Marketing at Lessonly, the easy learning software. Lessonly helps companies like Birchbox, Angie’s List, and ModCloth improve their employee learning programs by allowing them to build, share, and track their materials all in one place.

After consulting private clients, working in an organic search agency, and managing inbound marketing in a national, corporate environment, Mitch Causey is loving the autonomy and education that oozes out of the Lesson.ly culture. He leads the marketing efforts at the startup to help share these core values to the ripe-for-disrupting world of employee training.

Answer 2

Answer:

Option D is correct, find a balance of relatively high traffic and motivated buyers

Explanation:

SEO means Search Engine Optimization revolves around directing traffic to one's site online with the aid of organic and editorial  search results.

Attracting traffic is one side of the SEO, while the quality of traffic is also very important.A SEO strategy is contemplated with aid of improving bottom-line-sales and eventually improving profitability,as a result, it then means the business should  target a group of people who would not just be redirected to its site but also have  high probability of such views being converted to sales.

In paying  for advert, pay per conversion would be desirable way  not pay per click.