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givi [52]
4 years ago
12

Albatross Publishing sought to reduce expenditures related to the printing of books in its trade and educational market and cont

racted with a printing company in China. However, the publishing company soon realized that China has weak enforcement of intellectual property laws and that gray market books began appearing in the marketplace, which greatly affected Albatross's profits. The company found that it had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. This exemplifies the impact of _______ forces on international business.
Business
1 answer:
iren [92.7K]4 years ago
7 0

Answer:

regulatory and legal

Explanation:

Based on the information provided within the question regarding this scenario it seems that this exemplifies the impact of regulatory and legal forces on international business. This can be said because the Albatross publishing was not aware of China's regulations on intellectual property and fraud and once they were met with such a situation they found out that there was no legal action that they can take against the culprits.

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Answer:

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