Answer
The answer and procedures of the exercise are attached in the images below.
Explanation
Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a 2 sheets with the formulas indications.
Answer:
Walmart
Explanation:
The serviescape of a business includes the business appereance, layout, structure, signage, and equipment.
Walmart is a retail superstore that specializes in cheap consumer goods. The layout of the Walmart, is accordingly, spacious in order to accommodate as many products as possible.
The colors blue, yellow and white dominate the sings in the store, because those are the colors of the corporate brand. In the ailes, prices are written with very large fonts so that any customer can easily read them. This has to do with the fact that Walmart has established itself as a cheap option.
The greeters at Walmart are part of the corporate culture, but also a means to prevent shoplifting.
Answer:
e. Sunk cost.
Explanation:
As per the given statement, the best appropriate option is sunk cost. As the sunk cost deals with the past cost which is already incurred in the past and it cannot be changed or avoided, neither it can be recovered. Example - Rent expense.
Plus it does not affect the future decisions that means it is irrelevant for decision-making aspects.
Answer:
I would use survey research to determine the general opinion, positive or negative, on the feature from the general public.
Explanation:
When conducting any survey research, it is important to sample a wide variety of people. In this case, you would want to survey the general population, not just former Mercedes customers.
I would design a focus group survey with a series of questions where participants can choose from a range, 0-5, on how much they agree with a certain statement.
At the beginning of the survey, participants would read a brief paragraph explaining the features on the new car before continuing to the part where they record their responses.
Once the survey is conducted, the data can be analyzed. If the majority, say 70%, of all people surveyed agree strongly that a self driving car is a good idea and that the world is ready then you can assume that the general population is in fact ready.
