Question

When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Branden was searching for information from an internal locus of control. an external source. an internal source. a situational factor group. a reference source.

Answer 1

Question:

When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing.

Branden was searching for information from

A) an internal locus of control

B) an external source

C) an internal source

D) a situational factor group

E) a reference source.

Answer:

The correct answer is B) an External Source

Explanation:

Marketing studies the the The Consumer’s Decision-Making Process to enable business owners understand what drives demand.

The consumer decision process comprises of 5 stages. They are:

1. problem or need recognition,
2. information search,
3. evaluation of alternatives,
4. purchase, and
5. post-purchase behaviour.

The questions deals with the information search stage.

Information search may be internal or external.

External information search is happens when a person seeks information from personal sources (for example, word of mouth from friends/family ) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources such as sales persons, advertising, especially when a person’s previous experience in that area is limited.

Cheers!

Answer 2

Answer:

Branden was searching for information from a reference source.

Explanation:

A reference source is a reliable source of information.

Branden needed information on the new car he was about to purchase and decided to source for information first.

Since his college roommate owns a  BMW dealership, He will will provide accurate information about options and financing, making him a reference source.

Some of the characteristics of reference sources:

• They are intended primarily for occasional consultation.
• They are consulted for definite items of information.