Question:
When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing.
Branden was searching for information from
A) an internal locus of control
B) an external source
C) an internal source
D) a situational factor group
E) a reference source.
Answer:
The correct answer is B) an External Source
Explanation:
Marketing studies the the The Consumer’s Decision-Making Process to enable business owners understand what drives demand.
The consumer decision process comprises of 5 stages. They are:
- problem or need recognition,
- information search,
- evaluation of alternatives,
- purchase, and
- post-purchase behaviour.
The questions deals with the information search stage.
Information search may be internal or external.
<em>External information search</em> is happens when a person seeks information from personal sources (for example, word of mouth from friends/family ) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources such as sales persons, advertising, especially when a person’s previous experience in that area is limited.
Cheers!
