Answer:
Fear appeal.
Explanation:
In this scenario, Life insurance companies like Prudential hope to get you to worry about how your loved ones will provide for themselves once you have passed away. In order to buttress their point, they paint a very gloomy picture of the possible consequences of not having life insurance, and they make a point of recommending that you act immediately because you never know when it is going to be too late. This is an example of a fear appeal.
A fear appeal can be defined as the act of persuading potential customers to change a risky behavior by highlighting adverse or negative consequences that may arise if they do not subscribe to a service or use a particular product. The main purpose of a fear appeal is to cajole people into buying a product or using a service by using their fears as a motivation.
<span>Selection C is the most appropriate. By establishing credibility at the outset of your proposal, you can make it clearer that you understand the scope of the problem you're trying to solve. This can also make is easier for your supervisor to develop questions that he or she may have as a way of teasing out some more specifics about your plans and suggestions.</span>
The reason that interest rate risk is greater for <u>long</u>-term bonds than for <u>short</u>-term bonds is that the change in rates has a greater effect on the present value of the <u>Par Value</u> than on the present value of the <u>Coupon</u>.
<h3>What is a Long-term Bond?</h3>
Long-term bonds are investments that span a maturity term of at least 10 years and up to 30 years.
They usually pay a higher interest rate than the short-term bonds which span between a year and three years.
See the link below for more about long-term bonds:
brainly.com/question/3521722
