There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.
<h3> Integrated marketing </h3>
Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.
Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.
IMC strategy include:
- Traditional and online earned media.
- Advertising.
- Online marketing including email marketing.
- Content marketing and social media marketing.
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Based on the given scenario above, what Sal's reduction of effort represents DEFENSIVE STRATEGY. Defensive strategies are techniques that are utilized in order to combat an attack for possible competitors. In Sal's situation, since she is approaching retirement, her back up plan to decrease the possibility of having problems in the business is to reduce the number of locations.
The adjusting entry to record accrued interest on a note payable requires a debit to Interest Expenses and a credit to Interest Payable. Interest payable is an ongoing duty account that is used to report the amount of interest that has been obtaining but has not yet been paid as of the date of the balance sheet.
