Question

Suppose three companies, Optimax, Megachug, and Thirstoid, dominate the sports drink market. Optimax enjoys the largest market share. Megachug, dissatisfied with its market share, begins offering its sports drink in a new container that, according to Megachug, keeps the beverage colder for a longer period of time. This is an example of:A. Non-price competitionB. A price warC. Price leadership

Answer 1

Answer:

Non-price competition

Explanation:

Non-price competition is when producers use other factors other than the price of their good or service to raise the demand for their product.

Optimax is trying to increase its market share by changing the container for its product. This is non price competition.

Price war is when producers lower the price of their goods in an attempt to increase the demand for their product.

Price leadership is when the dominant firm in an industry sets the market price.

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