Answer:
The answers is number two.
Speaking in simple terms broadens your available audience. Everyone doesn't have the same educational background to understand high-level vocabulary, and when this happens your main point is lost. Similarly, it makes you more <em>reliable</em> as a person that will help persuade your audience.
There's always more you can add to this answer.
Answer:
1. Be quiet! - Don't talk!
2. Walk slowly! - Don't run!
3. Come home early! - Don't be late!
4. Stay in! - Don't go out!
5. Use a pencil! - Don't write with a pen!
Explanation: