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Evgen [1.6K]
3 years ago
12

Your reference price will become more accurate and reflect real prices whena.) you have consulted your friends, family and colle

agues.b.) you have found a similar item online.c.) you are not emotionally involved in making the purchase.d.) you have experience related to the product.
Business
1 answer:
11Alexandr11 [23.1K]3 years ago
7 0

Answer:

The correct answer is letter "D": you have experience related to the product.

Explanation:

The reference price is the price buyers are willing to pay for a given good or service based on different features of the product such as quality, availability and the type of need it satisfies compared to what competitors can offer.  

<em>The real price of the product is considered adding the value individuals can provide to the good or service based on the interaction they have had with similar items</em>. Quality information might influence the reference price to be set.

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