With regard to the culture clashes in different nations and communities, use of the contact hypothesis theory could help to ease tensions.
In the contact hypothesis theory, which is credited to Gordon Allport, is the ability for two or more cultures to coexist peacefully through meaningful and thoughtful interaction in order to reduce prejudice. To ensure successful contact, it is recommended that: both groups receive equal status of importance with minimal differences in characteristics, backgrounds, and qualities; groups work towards achieving a common goal which is equally beneficial to both groups; there is cooperation from all subjects in each group; support from local authorities of laws/government and customs; personal interaction between members of opposing groups.
Potential outcomes for successful tourist-host contact include: relaxed attitudes, understanding, a mutual appreciation for the opposing culture's values, positive interactions wherein cultures are respected mutually, increased active communication to ensure both parties are satisfied and can co-exist peacefully, and perceiving the opposing culture as equally important.
