Todd and Jim quickly learned that running a sailing business required a lot more than just taking folks for boat rides in exchan
ge for a few dollars. In order to succeed as entrepreneurs Todd and Jim had to be all of the following except:a. self-directed b. highly energetic
c. risk averse
d. action-oriented
e. self-nurturing
Risk aversion is the attitude of rejection that an investor experiences in the face of financial risk, specifically in the face of the possibility of suffering losses in the value of their assets. The degree of risk aversion determines the profile of the investor (conservative, medium, risky) and should be the starting point for choosing an investment product. For example, a person with high risk aversion (conservative profile) will tend to choose products with lower expected yields, but more stable. On the contrary, a risky investor will be more willing to suffer eventual losses in exchange for the possibility of obtaining superior benefits.
