Answer:
respond similarly to a marketing action.
Explanation:
Market segmentation is the strategy of marketing that involve dividing the consumer market on the basis of similar taste, interest, age, location, needs or any other factors which are common. It help the company to customize the product and reach maximum customer to gain market share.
There are four type of market segmentation:
- Demographic.
- Psychographic.
- Behavioral.
- Geographic.
Answer with Explanation:
The introducing of newest technology would definitely have financial and operational implications. These implications are given as under:
Financial implications
- Cost Reduction: The operational costs would be reduced by investing in the newest technology which will make the cash flow position better with time.
- Benefits Lost Risk: It is possible that the investment might not bring value to the company because of any emergent problems, whose mitigation requires incurring of additional costs.
- Cost Advantage: The lower operational cost can drive higher sales because the company will be charging lower fare prices to its customer thus giving Cost Advantage.
- Investing in newest technology might not bring value to the company because it is not attracting potential customers but it might pay off later in the form of developed customer loyalty.
Operational implications
- Implementing a newest technology might improve the operational processes through which the customer go through, which would increase the customer satisfaction.
- Implementation problems of newest technology.
- Long term Customer retention will easy for the airline company due increased customer satisfaction.
- Operational efficiencies related to services will process the customer fastly saving the companies precious time wasted in these process thus reducing the future human resource cost.
- Using robots might bring adverse marketing because the people might think that the human resource are no more required and risks associated with the acceptance of technology due to cultural differences.
- Better Security systems would increase the security level and safety levels for the customers.
Answer:
c. feels the marginal benefit of an extra hour of studying exceeds the marginal cost of not playing basketball.
Explanation:
Russel made a choice to study for an hour instead of playing basketball. When making choices people weigh the benefits of an action against its opportunity cost.
Opportunity cost is the forgone alternative when we choose to do something.
In this instance Russell chose to study and the opportunity cost was to enjoy playing a basketball game.
For him to choose to study it means he saw the benefit of reading to be greater than the marginal cost of playing basketball. So he chose the most beneficial activity for him.
