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snow_lady [41]
3 years ago
15

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant an

d emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Business
1 answer:
Elden [556K]3 years ago
3 0

Answer:

The correct answer is letter "A": split-run testing.

Explanation:

A split-run test is useful for companies advertising their products through e-mails or print advertisements. The firm takes a sample of the target population and divides the test into two sections to measure the responsiveness of consumers to one and another promotion. The advertisement that ends up resulting in being more beneficial is sent to all the audience the institution has.

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The Candle Shop experienced the following events during its first year of operations, Year1
zhenek [66]

Answer:

a) 1. Acquired cash by issuing common stock  ⇒ Asset Source

2. Paid a cash dividend to the stockholders  ⇒ Asset Use

3. Paid cash for operating expenses  ⇒ Asset Use

4. Borrowed cash from a bank  ⇒ Asset Source  

5. Provided services and collected cash  ⇒ Asset Source

6. Purchased land with cash  ⇒ Asset Exchange

7. Determined that the market value of the land is higher than the historical cost  ⇒ Not applicable

 

b) I used an excel spreadsheet because there is not enough room here.  

Download pdf
3 0
3 years ago
The company's bank reconciliation at June 30 included interest earned in the amount of $150. Complete the necessary journal entr
ehidna [41]

Answer:

Given that,

Company's bank reconciliation at June 30 included interest earned = $150

So, it must be cash must be debited and interest revenue must be credited in the accounts.

Therefore, the journal entry is as follows:

Cash A/c Dr. $150

     To Interest revenue   $150

(To record the interest revenue earned)

7 0
3 years ago
Chris and Jordan are a two-person household. Chris's market hourly wage is $40, but Chris can also produce $20 of household prod
andrezito [222]

Answer:

A. Jordan specializes in household production, while Chris specializes in marketplace work.

Explanation:

Chris and Jordan both can work for their household. The best way is to achieve maximum utility by using the combination of their skills. Chris can go for household work and Jordan can go for marketplace work. They both can use combination of their specialization to achieve maximum utility.

6 0
3 years ago
My mother just died just a few minutes ago
kumpel [21]
Oh I'm so sorry for you
4 0
3 years ago
An investor company uses the equity method to account for its investment in 25% of the outstanding common stock of an investee c
masya89 [10]

Answer:

Option A is correct.

<u>A decrease in the Equity Investment account</u>

Explanation:

Dividend received amount decreases the investment account. Net income interest in investee account is added to the investment account.

4 0
3 years ago
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