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snow_lady [41]
3 years ago
15

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant an

d emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Business
1 answer:
Elden [556K]3 years ago
3 0

Answer:

The correct answer is letter "A": split-run testing.

Explanation:

A split-run test is useful for companies advertising their products through e-mails or print advertisements. The firm takes a sample of the target population and divides the test into two sections to measure the responsiveness of consumers to one and another promotion. The advertisement that ends up resulting in being more beneficial is sent to all the audience the institution has.

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There are 12 general categories of threat to an organization's people, information, and systems. List at least six of the genera
Alenkinab [10]

Answer:

1. Human Error: an example is disregard to safety measures.

2. Compromises to Intellectual Property: an example is piracy of an organization's product.

3. Forces of Nature: an example is earthquake.

4. Information extortion: an example is coercion or blackmail.

5. Quality of service deviation: an example is an epileptic or poor power supply.

6. Industrial espionage: an example is unethical hacking of data.

Explanation:

A threat to an organization's people, information, and systems is basically any circumstances or events that poses a potential danger, damage or adverse affect to its smooth running.

These threats can be classified into six (6) categories and these are;

1. Human Error or failure: this are errors that arise as a result of having incompetent employees (slips and lapses) or mistakes stemming from the workers. <em>An example of human error is an employee that disregard safety measures. </em>

2. Compromises to Intellectual Property: this usually occurs when an intellectual property is stolen illegally from an organization. <em>An example is piracy of an organization's product.</em>

3. Forces of Nature: this is usually caused by a natural disaster. <em>Examples of forces of nature are flood, earthquake, fire etc. </em>

4. Information extortion: this arises when sensitive data about an organization is held through <em>coercion, bribery or computer hacking</em>.

5. Quality of service deviation: this would occur when there's a shortage in the quality of service received by an organization, contrary to what is expected or required. <em>Examples are poor power supply, poor internet service etc. </em>

6. Industrial espionage: this is as a result of loosing sensitive data to <em>unauthorized individuals or hackers.</em>

7 0
3 years ago
I don’t understand this and need help
LuckyWell [14K]
I think tools, design, and materials
6 0
3 years ago
Up in Smoke Tobacco Shops' bond carries a 9 percent coupon, pays interest semiannually, and has 10 years to maturity. What is th
lara [203]

Answer:

10%

Explanation:

Since the bond is selling at a discount, it means that the coupon rate is blow the market rate, so the actual rate must be higher. Since there is only one option with an interest rate above 9%, we must check to see if it works.

10% yearly interest rate = 5% semiannual interest rate

we must determine the PV of the 20 coupons paid and the face value at maturity.

to calculate the PV of the 20 coupons ($45 each) we can use an excel spreadsheet and the NPV function with a 5% discount rate: PV of the coupons = $560.80

the PV of the face value in 10 years = $1,000 / 1.05²⁰ = $376.89

the present value of the coupons and the bond at maturity = $560.80 + $376.89 = $937.69. The PV using a 5% semiannual rate is very similar to $937.75, and since the question asked us to round up to the nearest whole percent, we can assume it is correct.

6 0
3 years ago
The ________ takes into account such costs as deteriorated customer relations and lost sales
Sergio039 [100]

The <u>Full cost view of maintenance</u> takes into account such costs as deteriorated customer relations and lost sales.

a cost that an employer has when they employ someone, in addition to the cost of paying the person's salary or wages. cost is the amount or equivalent paid or charged for something .

Examples of costs are rent and lease costs, salaries, utility bills, insurance, and loan repayments.

Direct, indirect, fixed, and variable are the 4 main kinds of cost.

learn more about cost here

brainly.com/question/1153322

#SPJ4

7 0
2 years ago
Inputs and outputs Edison's Performance Pizza is a small restaurant in Philadelphia that sells gluten-free pizzas. Edison's very
vodka [1.7K]

Answer:

Edison cannot change the number of ovens he uses because it is fixed resources.

Explanation:

However, Edison's decision regarding how many workers to use can vary from week to week.

Each Monday, Edison lets them know how many workers he needs for each day of the week.

In the short run, these workers are variable resources, and the ovens are fixed resources.

4 0
3 years ago
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