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snow_lady [41]
3 years ago
15

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant an

d emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Business
1 answer:
Elden [556K]3 years ago
3 0

Answer:

The correct answer is letter "A": split-run testing.

Explanation:

A split-run test is useful for companies advertising their products through e-mails or print advertisements. The firm takes a sample of the target population and divides the test into two sections to measure the responsiveness of consumers to one and another promotion. The advertisement that ends up resulting in being more beneficial is sent to all the audience the institution has.

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Regular Admission (All Day)

Individual rate Monday-Friday (No Holidays) - $42.99 plus tax

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Children 2 and under are free
3 0
3 years ago
Markup represents an amount needed to cover operating expenses. <br> a. True<br> b. False
Illusion [34]
Operating expenses are taken from the normal business operation such as administrative or selling expense. It is part of the operating cost. Markup is defined as the amount added to the cost of goods to fix a selling price. So, to answer the question above: True.
8 0
3 years ago
1) What item is in a Perfect Competition Market at the Braves Stadium? Explain how you determined this.
klemol [59]
Agricultural markets. In some cases, there are several farmers selling identical products to the market, and many buyers. ..
8 0
3 years ago
The trial balance for Lindor Corporation, a manufacturing company, for the year ended December 31, 2016, included the following
Maurinko [17]

Answer:

Net income = $364,000

Earning per share (EPS) = $0.36 per share.

Explanation:

A continuous multiple-step statement of comprehensive income is a form of income statement shows in a categorical and continuous manner operating income, i.e. the profit earned from the primary activities of an entity through buying and selling merchandise, other income and expenses, and net income.

For this question, continuous multiple-step statement of comprehensive income can be prepared as follows:

Lindor Corporation

Multiple-step Statement of Comprehensive Income for 2016

<u>Details                                                                  $      </u>

Sales revenue                                            2,300,000

Cost of goods sold                                    <u> 1,400,000 </u>

Gross profit                                                   900,000

Operating expenses:

Selling and administrative expenses        <u> (420,000) </u>

Operating income                                        480,000

Non operating income and exp.:

Unrealized holding gains on inv. sec.          80,000

Interest expense                                          <u> (40,000) </u>

Income before tax                                        520,000

Income tax (30% * $520,000)                    <u> (156,000) </u>

Net income                                                  <u>  364,000 </u>

EPS (364,000 / 1,000,000)                                 0.36

8 0
3 years ago
Breonna Corporation leases equipment from Falls Company on January 1, 2020. The lease agreement does not transfer ownership, con
maksim [4K]

Answer:

$35,000

Explanation:

Since this is an operating lease (short lease term, no transfer of ownership, and low present value of lease payments), the lessor has to record a depreciation expense, but the lessee only considers lease payments as operating costs (no depreciation expense or lease liability should be recognized).

Depreciation expense per year under the straight line method = asset cost / useful life = $280,000 / 8 years = $35,000

7 0
2 years ago
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