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snow_lady [41]
3 years ago
15

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant an

d emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Business
1 answer:
Elden [556K]3 years ago
3 0

Answer:

The correct answer is letter "A": split-run testing.

Explanation:

A split-run test is useful for companies advertising their products through e-mails or print advertisements. The firm takes a sample of the target population and divides the test into two sections to measure the responsiveness of consumers to one and another promotion. The advertisement that ends up resulting in being more beneficial is sent to all the audience the institution has.

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Outsourcing value chain activities has such strategy-executing advantages as
steposvetlana [31]

Answer:

The correct answer is "a"

Explanation:

Outsourcing value chain activities has such strategy-executing advantages as less internal bureaucracy, speedier decision-making, quicker responses to changing market conditions, and heightened focus on performing a select few value chain activities (which can improve performance of those activities).

Outsourcing is a business method in which a company contracts an outside supplier to obtain goods and services. To reduce possible internal bureaucracy.

8 0
3 years ago
Your bond portfolio consists of $30 million worth of Treasury STRIPS with 7 years to maturity, and $10 million of Treasury notes
Verdich [7]

Answer:

<em>d) Slightly greater than 4 years</em>

Explanation:

<em>The portfolio's Macaulay period (MaD) is the mean maturity of its retained earnings.</em>

Fifty per cent of cash flows (in terms of PV) come after three years and another fifty per cent arrive after five years, so the MaD is 0.53 + 0.55 = 4.

We must divide the MaD by (1+ytm/2) to get Modified Duration (MoD).

<em>Then portfolio MoD is </em><u><em>4/(1 + 0.02/2) = 3.96.</em></u>

5 0
3 years ago
Units Unit Cost Inventory, Jan. 1 8,000 $11 Purchase, June 19 13,000 12 Purchase, Nov. 8 5,000 13 If 9,000 units are on hand at
Lostsunrise [7]

Answer:

The answer is: $100,000

Explanation:

Under LIFO (last in, first out) costing method, we use the oldest costs are used to determine the ending inventory:

We were given the following data:

  • Jan. 1: 8,000 purchased at $11 per unit
  • June 19: 13,000 purchased at $12 per unit
  • Nov. 8: 5,000 purchased at $13 per unit

If the ending inventory had 9,000 units, then its total cost is:

Ending inventory = (8,000 units x $11 per unit) + (1,000 units x $12 per unit)

Ending inventory = $88,000 + $12,000 = $100,000

3 0
3 years ago
6. Microsoft Word's spell checker
Helen [10]
B makes more sense it should be it
5 0
3 years ago
ABC Company has a cash balance of $9,000 on April 1. The company must maintain a minimum cash balance of $6,000. During April ex
german
I think this may be C
7 0
3 years ago
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