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snow_lady [41]
3 years ago
15

BMW has developed two new print ads designed to appeal to women.One ad uses local scenes from around its South Carolina plant an

d emphasizes the "made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which type of ad effectiveness measure should BMW use to test which ad is most effective?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests
Business
1 answer:
Elden [556K]3 years ago
3 0

Answer:

The correct answer is letter "A": split-run testing.

Explanation:

A split-run test is useful for companies advertising their products through e-mails or print advertisements. The firm takes a sample of the target population and divides the test into two sections to measure the responsiveness of consumers to one and another promotion. The advertisement that ends up resulting in being more beneficial is sent to all the audience the institution has.

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The provisions of the Mayflower Compact would influence later documents
stealth61 [152]

Answer:

The provisions of the Mayflower Compact would influence later documents

like the Articles of Confederation. Which of the following is not a reason the

colonists created and signed the verry Mayflower Compact?

Explanation:

The provisions of the Mayflower Compact would influence later documents

like the Articles of Confederation. Which of the following is not a reason the

colonists created and signed the verry Mayflower Compact?

7 0
2 years ago
Exercise 13-17 Swifty Company has been operating for several years, and on December 31, 2017, presented the following balance sh
mixer [17]

Answer:

(a) Current ratio = 2.746

(b) Acid-test ratio = 1.423

(c) Debt to assets ratio = 47.48%  

(d) Return on assets = 6.15%

Explanation:

For Balance Sheet, pleased see attached file.

Current Ratio = Current Asset / Current Liabilities

Current Ratio = 212,800 / 77,500

Current Ratio = 2.746

Acid-Test Ratio = (Current Assets – Inventories) / Current Liabilities

Acid-Test Ratio = (212,800 – 102,500) / 77,500

Acid-Test Ratio = 1.423

Debt to Asset ratio = (Total Liabilities / Total Assets)*100

Debt to Asset ratio = (205,500 / 432,800)*100

Debt to Asset ratio = 47.48%

ROA = (Net Income / Total Assets)*100

ROA = (26,600 / 432,800)*100

ROA = 6.15%

The Current Ratio is a liquidity measure that shows the ratio between current asset and current liabilities. It tells how many dollars of the current asset are per dollar of current debts, that gives an idea of the company`s ability to perform its debts.    

The Quick Ratio is also a liquidity indicator, but using its most liquid assets, to pay its current liabilities at maturity. The inventory, although it is a current asset, is not considered, since it cannot be converted into cash in a very short term.

The difference between the Quick Ratio and the Current Ratio, implies that while both are measures of the company's ability to pay its debts, the quick ratio also tells how much the company depends on its inventory to get that objective.

The Debt to Assets ratio is a financial ratio that shows how much of a company assets is owed to its creditors.  

ROA is a financial indicator that gives an idea as to how efficient a company's management is at using its assets to generate earnings, by determining how profitable a company is relative to its total assets.

6 0
3 years ago
PC​ Bell, a computer manufacturer that sells computer systems directly to​ customers, buys a computer chip for ​$150​, software
Stella [2.4K]

Answer:

The price is $1,540      

Explanation:

The reason is that the profit share is $1,100 and the cost includes computer chip, software and printer which are worth $150, $250 and $40.

The price can be calculated using the following formula:

Price - Cost = Profit

Here profit is $1100 and cost is $440 (150+250+40)

By putting the values we have:

Price - $440 = $1100

Price = $1100 + $440 = $1540

6 0
2 years ago
The population of the Republic of Butters is 165.
Anna11 [10]

Answer:

165 / 130

165 /25

divide and get your answer

7 0
3 years ago
The market rate is the rate used to calculate the actual cash payments made to bondholders.
NISA [10]
It is false that the market rate is used to calculate the actual cash payments made to bondholders rather it is the economic price for goods and services that is offered for them in free market or market place. It is also called a going rate, the market value or market price are equal only under conditions of market equilibrium and rational expectation.
6 0
3 years ago
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