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I would say that these ideas most likely appealed to so many people because t<span>hey promised a way for people to end worldly suffering.
People were sick of seeing other people, including themselves, suffer every single day in this rotten world, which is why they wanted to seek help somehow. They managed to find it in Buddhism, which recommended walking down the rightful path in order to end suffering and pain.
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In between hindu and muslims the politicians are taking advantage. Some are supporting hindus for gaining votes whereas some are supporting muslims.
