The correct answer is that he wanted to protect the rights of minority voters.
Previously, many minorities were either not allowed to vote at all, or were really oppressed when it came to voting. Thus, President Eisenhower wanted to protect everyone's rights, including those of minorities, so that all people have equal opportunities to vote.
Most of candidate money comes from donors. It is common for donors to hear plans of all candidates who want to represent their party and then they choose who is the most suitable one to receive their donation.
