Question

Carson has opened up a new sports bar/restaurant in town. He has determined that his market segments are (1) students from the nearby college campus, (2) families with small children, and (3) young adult males. Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales. The process of doing this is referred to as
Select one:
a. segmenting.
b. repositioning.
c. positioning.
d. targeting.
e. marketing.

Answer 1

Carson has to determine these segments which will provide him with the best opportunity to maximize sales. The process of doing this is referred to as segmenting.

Option - a

Explanation:

Market segmentation is the activity of segregating customers into groups depending on their characteristics. Market segmentation makes it easy for the marketer to customise their campaigns.

By making segmented groups, it is easier to target audience rather than targeting individual customer. This will save marketers money, resources and time also. Market segmentation decreases the risk of a failure of market campaign.

Here, Carson is trying to choose the best opportunity among the available ones in which he could get maximized sales.