The correct answer is C) It measures audience viewing behavior regardless of which device the content was consumed from.
A "total audience viewing behavior measurement" approach is the following: It measures audience viewing behavior regardless of which device the content was consumed from.
We are talking about the way special companies measure media consumption. This means the way, time, channels, programs, and shows people watch on a daily basis, weekly, or monthly basis. What these companies do is to measure this consumption through televisions or digital platforms.
These studies are important for marketing companies to understand consumer behavior. Understanding this, companies can collect better data to apply it in their marketing efforts to get the right target.
