Question

Customers who shop at Books-A-Million find that it has a large selection of books, in addition to a helpful and friendly staff. Furthermore, they can enjoy a peaceful place to read while sipping a cappuccino at its in-store Joe Muggs Café. This intimate perception of the store indicates its ________ strategy

Answer 1

Answer:

Position Strategy

Explanation:

The position strategy is the strategy in which the business focuses on the important things that will drive value for the organization. This way of developing customers choices and attracting them by added value in services is known as position strategy. The company here has focused on friendly staff and cappuccino offering along with a good selection of books. This means that the company has developed its image which is that scholars come here and that's the uniqueness of the position strategy.

Three things that the company has focused here:

1. Friendly Staff
2. Good selection of Books
3. Cappuccino and other products that increases sales