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Answer: either way</h2>
The balloon contains neutral charge atoms, that is, it has the same number of electrons (negative charge), protons (positive charge) and neutrons (no charge).
Then, when two objects come into contact, the electrons of one of them can become part of the other.
Thus, by bringing the balloon closer to the wall, the wall, which is also made up of atoms, will reorder its charges in such a way that its electrons or protons become part of the balloon, charging it.
