Question

A nationwide fast food restaurant is considering adding an innovative new item to its menu. it introduces the item at a few carefully selected restaurants that most accurately represent its test market and carefully evaluate​ consumers' reaction to it. which stage of the product development process does this best​ represent

Answer 1

This best represents the test marketing stage. During this stage, a new product is released on a small scale to a small market. Changes are made and if it is successful in the small market, then it is introduced on a larger scale.