Question

Which statement draws an accurate comparison between social media marketing and conventional marketing? Social media marketing is more expensive than conventional marketing. Social media marketing is more labor intensive than conventional marketing. Social media marketing allows no feedback while conventional media marketing does. Social media allow customers to express their views while conventional media do not.

Answer 1

I think the best answer would be the last option.  Social media allow customers to express their views while conventional media do not. In social media, the viewers can freely right their comments and testimonials about a product. However, in conventional marketing like advertisements in televisions, the viewers cannot make direct comments to the company.