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madreJ [45]
3 years ago
10

In the VALS framework, the segment with the most abundant resources, known as __________, includes successful, sophisticated, ta

ke-charge people with high self-esteem and resources of all kinds.
Social Studies
1 answer:
slamgirl [31]3 years ago
7 0

Answer:

The segment with the most abundant resources in the VALS framework is known as <u>innovators.</u>

Explanation:

In the VALS framework, there are different types of VALS segments based on the two concepts of understanding consumers: primary motivation and resources

The innovators segment includes consumers that are sophisticated, successful, have highest incomes and self-esteem and have the most abundant resources that can be used to indulge in all or any desired self-orientation.

<u>Therefore, the segment with the most abundant resources in the VALS framework is known as </u><u>innovators.</u>

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