1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Alexandra [31]
3 years ago
15

Apple is known for its innovation. It conducts in-depth marketing research to determine what customers want. Its electronic devi

ces are constantly upgraded so customers can purchase the newest models. The company creates buzz around its product offerings by discussing the product months before it is launched. This anticipation builds up until the product is launched, resulting in wide-scale sales that often result in stores selling out of the newest product.Refer to Scenario 1.3. Apple's emphasis on marketing research is used to enhance the ___________ variable of the marketing mix, while its skills at creating buzz for its newest product offering months before its release is an example of the ___________variable.
Business
1 answer:
artcher [175]3 years ago
5 0

Answer:

The answers are:

  • Product variable
  • Promotion variable

Explanation:

The marketing mix consists of 4 variables (4 Ps)

  • Product
  • Price
  • Place
  • Promotion

The product variable refers to the actual product or service being sold. In Apple´s case it refers to the products´ technical specifications (iOS, memory, speed, screen size, cameras, etc.).

The promotion variable refers to all the activities a company carries out to inform and persuade their potential customers about the benefits of buying a certain product. In Apple´s case they build up high expectations around their product launches.

You might be interested in
Convert the following temperature to Celsius scale (a) 450 k, (b) 273 k, (c) 73 k.​
masya89 [10]

Answer: See explanation

Explanation:

To convert to Celcius scale from Kelvin, the formula to use is:

Temperature in Celcius = Temperature in Kelvin - 273

a. 450k

Temperature in Celcius = Temperature in Kelvin - 273

= 450 - 273

= 177°Celcius

(b) 273 k

Temperature in Celcius = Temperature in Kelvin - 273

= 273 - 273

= 0°C

(c) 73 k

Temperature in Celcius = Temperature in Kelvin - 273

= 73 - 273

= -200°C

6 0
3 years ago
In a continuous review system, the inventory level for an item is constantly monitored, and when the reorder point is reached, a
Tasya [4]
<span>One variable is demand, which states that the inventory item of interest has a constant demand per period.

Demand is the insistent request of an item. When demand changes of a good or service, it changes the companies revenue because when the item is in high demand, they often sell a lot.  On the other hand, when an item is in low demand, they do not sell very much. </span>
6 0
3 years ago
Schneider, Inc., had the following information relating to Year 1: Budgeted factory overhead: $74,800 Actual factory overhead: $
astraxan [27]

Answer:

<u>The actual direct labor hours are 45,000.</u>

<u>The overhead rate for Year 2 is $1.74.</u>

Explanation:

Compute the actual direct labor hours:

\begin{aligned}\text{Actual direct labor hours}&=\dfrac{\text{Applied overheads}}{\text{Overhead rate}}\\&=\dfrac{\$76,500}{1.7}\\&=45,000\end{aligned}

<u>Therefore, the actual direct labor hours are 45,000.</u>

Compute the overhead rate for Year 2:

\begin{aligned}\text{Overhead rate}&=\dfrac{\text{Actual overheads}}{\text{Actual direct labor hours}}\\&=\dfrac{\$78,300}{45,000}\\&=1.74\end{aligned}

<u>Therefore, the overhead rate for Year 2 is $1.74.</u>

<u />

Working note:

Calculate the overhead rate for Year 1:

\begin{aligned}\text{Overhead rate}&=\dfrac{\text{Budgeted overheads}}{\text{Estimated direct labor hours}}\\&=\dfrac{\$74,800}{44,000}\\&=1.7\end{aligned}

7 0
3 years ago
Health-Tech Materials is a firm that manufactures medical equipment purchased by hospitals and clinics. The firm employs over 2,
arlik [135]

Answer:

Correct Answer: The least likely question to be included in the ethic test is:

A) What Health-Tech employees will be affected by my actions?

Explanation:

This is because, it does not have a direct implication to the code of conduct expected by the Health-Tech's company when compared with others. <em>For example, seeing a fraud going on in the company, it is expected that the staff should report to the appropriate management staff irrespective of whether the action would affect the staff's friend or not.</em>

4 0
3 years ago
A corporation sells securities to an investment banking firm on January 1st. The next day an international oil crisis causes sto
Gnesinka [82]

Answer:

The correct answer is underwriting.

Explanation:

The insurance involves the transfer of risks that tries to eliminate some of the negative economic consequences of the claims, so that the amount of the damages or losses that a part suffers are distributed among a community of people that jointly supports it, with a much smaller effect than if the damage arises individually. From a mathematical point of view, insurance transforms the risks to which people are subjected to bearable probabilities through an organization.

3 0
3 years ago
Other questions:
  • Which one of the government actions would most enhance efficiency in a free market, according to most economists? regulating pro
    11·1 answer
  • 1. The investment you make into a start=up company is also known as ____ .
    7·1 answer
  • Bill wants to open a checking account to pay bills from and a savings account to cover overdrafts and other emergencies. He want
    5·1 answer
  • The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewar
    8·1 answer
  • Rita, a salesperson in a textile manufacturing company, makes a sales pitch to a representative of a garment manufacturing compa
    7·1 answer
  • Schwering Corporation uses activity-based costing to assign overhead costs to products. Overhead costs have already been allocat
    10·1 answer
  • Economic facts in terms of number are known as​
    6·1 answer
  • Name the written test a potential driver must pass and list the minimum required score to earn a learner’s license.
    11·1 answer
  • In an article in the Wall Street Journal​, Kevin​ Brady, a member of Congress from​ Texas, stated,​ "To get Congress to pass the
    13·1 answer
  • Omega Enterprises budgeted the following sales in units:​
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!