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Alexandra [31]
3 years ago
15

Apple is known for its innovation. It conducts in-depth marketing research to determine what customers want. Its electronic devi

ces are constantly upgraded so customers can purchase the newest models. The company creates buzz around its product offerings by discussing the product months before it is launched. This anticipation builds up until the product is launched, resulting in wide-scale sales that often result in stores selling out of the newest product.Refer to Scenario 1.3. Apple's emphasis on marketing research is used to enhance the ___________ variable of the marketing mix, while its skills at creating buzz for its newest product offering months before its release is an example of the ___________variable.
Business
1 answer:
artcher [175]3 years ago
5 0

Answer:

The answers are:

  • Product variable
  • Promotion variable

Explanation:

The marketing mix consists of 4 variables (4 Ps)

  • Product
  • Price
  • Place
  • Promotion

The product variable refers to the actual product or service being sold. In Apple´s case it refers to the products´ technical specifications (iOS, memory, speed, screen size, cameras, etc.).

The promotion variable refers to all the activities a company carries out to inform and persuade their potential customers about the benefits of buying a certain product. In Apple´s case they build up high expectations around their product launches.

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Nielsen PRIZM uses ________ segmentation to classify every U.S. household as one of 66 unique market segments based on the belie
Gemiola [76]

Nielsen PRIZM uses Market Segmentation.  

Explanation:

Market division is the way toward isolating a market of potential clients into gatherings, or sections, in view of various qualities. The fragments made are made out of buyers who will react also to showcasing procedures and who share qualities, for example, comparable interests, needs, or areas.  

Market division makes it simpler for advertisers to customize their promoting efforts.  

By organizing their organization's objective market into divided gatherings, as opposed to focusing on every potential client exclusively, advertisers can be increasingly effective with their time, cash, and different assets than if they were focusing on buyers on an individual level.

Gathering comparable shoppers enables advertisers to target explicit spectators in a financially savvy way.   Market division additionally lessens the danger of a fruitless or ineffectual showcasing effort.

At the point when advertisers separate a market dependent on key attributes and customize their procedures dependent on that data, there is an a lot higher possibility of progress than if they somehow managed to make a conventional battle and attempt to actualize it over all sections.

7 0
2 years ago
Ultimately, the study of international business is no different from the study of domestic business. Thus, there is no point in
insens350 [35]

Answer:

Explanation:

Where the culture and the mode of living are completely different, international business is going beyond boundaries.

People of single culture and region are been dealt with in the domestic business, and it is easy to know what the customer needs. Many cultures are been dealt with when it comes to international business, and there is a need for product customization as per the location. This would require a team that manages these issues in each region.

Hence, when compared to domestic business, the business will be in a large mode. Thus, there is a separate course for international business which helps us to reach the heights we require to see the whole world.

Based on the explanation above, the statement given in the question is false.

7 0
2 years ago
When would your credit card company charge you an overlimit fee?
Anna71 [15]
D) when you charge more than your current credit limit
Why: because my sister has done it and I did that question in my school
Hope this helps good luck!!
5 0
2 years ago
Kempton Enterprises has bonds outstanding with a $1,000 face value and 10 years left until maturity. They have an 10% annual cou
viva [34]

Answer:

YTM is 7.46%

Explanation:

Given:

Face value of bond (FV) = $1,000

Years to maturity (nper) = 10

Coupon rate = 10%

Coupon payment (pmt) = $100 (0.1×1,000)

Price of bond (PV) = $1,175

If the bonds are held till maturity, then yield to maturity is calculated using excel function =Rate(nper,pmt,PV,FV)

Yield of bond if held till maturity is 7.46%

4 0
3 years ago
Chik’s Chickens has accounts receivable of $6,333. Sales for the year were $9,800. What is its average collection period?
MAXImum [283]

Answer:

The answer is 235 days

Explanation:

Average collection period can also be called Days' outstanding period. And it is the number of days it takes a business to collect its money or receivables from the goods or services sold on credit.

Days' reveivables period or Average collection period = 365 days / reveivables turnover.

Receivables turnover = Sales/ average receivable

$9,800/$6,333

= 1.55

Average collection period=

365 days/1.55

=235 days

6 0
3 years ago
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