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Ierofanga [76]
3 years ago
7

Vaseline, the world's most famous—and priciest—brand of petroleum jelly, wants to improve its financial performance (i.e. revenu

e and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline's performance?
Business
1 answer:
ohaa [14]3 years ago
6 0

Answer:

Please consider the following explanation

Explanation:

Vaseline can improve its financial performance by doing some product differentiation, as the rest 15% are also selling petroleum jelly but at much lower costs than Vaseline, and to convince its customers to spend extra bucks to buy Vaseline, it needs to provide something extra.

Vaseline can incorporate extra ingredients like aloevera, or turmeric, etc, i.e. the beauty or health fashions prevalent in the market this information can be obtained by a thorough research of the beauty blogs available online.

Once the product has something extra, Vaseline can go ahead and market its product better based on the benefits of the product differentiation, and hence steam away market from the remaining 15% and increase its financial performance.

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Qiang is a project manager at Enigma Industries and is able to borrow specialists from the organization on a regular basis to as
Alenkasestr [34]

Answer:

matrix organizational structure

Explanation:

When a company works under a matrix organizational structure, specialists from different parts of the organization are brought together on a temporary basis to work on specific projects. It is common for employees to report to both a functional manager (traditional manager) and a product manager (project manager).

3 0
3 years ago
Canoe Company's manufacturing accounting system uses direct labor costs to apply overhead to goods in process and finished goods
sasho [114]

Answer:

Estimated manufacturing overhead rate= $0.2 per direct labor dollar

Explanation:

Giving the following information:

Direct labor, $30,000

Factory overhead applied $6,000.

<u>To calculate the predetermined overhead rate, we need to use the following formula:</u>

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

6,000= Estimated manufacturing overhead rate*30,000

6,000 / 30,000 = Estimated manufacturing overhead rate

Estimated manufacturing overhead rate= $0.2 per direct labor dollar

4 0
3 years ago
Pine Corp. produces three products, and currently has a shortage of machine hours since one of its two machines is down. The sel
yulyashka [42]

Answer:

product B

Explanation:

The computation is shown below;

<u>Particulars           Product A          Product B             Product C </u>

Selling Price            $5.00                $3.00                  $5.00

Less: Variable cost per unit ($3.50)   ($2.00)               ($2.00)

Contribution per unit     $1.50               $1.00                $3.00

Machine hours per unit   0.75                 0.25                    1

Contribution per machine hour $2.00   $4.00            $3.00

                                         ($1.50 ÷ 0.75)  ($1.00 ÷ 0.25)   ($3.00 ÷ 1)

The product B should be produced as it has the highest contribution per machine hour

6 0
3 years ago
The Starfire Coffee chain was the only coffee-shop chain and meeting place in many American cities for more than 12 years. Peopl
Kamila [148]

Answer: In this particular case we can reason that this scenario represents <em><u>monopolistic-ally competitive market.</u></em>

Both coffee house  are offering a similar product and commodity, with only little differentiation in their design.

i.e. The Starfire Coffee chain provided consumer with peppermint coffee and the experience of sitting in front of a roaring fire, chatting with friends.

whereas Reindeer provided consumer with a mug of hot cocoa and a similar community experience.

5 0
3 years ago
Jackson Company manufactures three products from a joint process. Joint costs for the year amounted to​ $300,000. The following
son4ous [18]

Answer:

Joint costs allocated to Product Y = $60,000

Explanation:

Given:

Particular     Product Units     Produced Sales

X ​                       5,000               ​$70,000

Y                        ​3,000 ​              $30,000

<u>Z ​                       2,000 ​              $100,000</u>

<u>Total                   10,000         </u>

Joint costs allocated to Product Y = (Total Joint costs × Y's total unit) / Total units produced

Joint costs allocated to Product Y = ($300,000 × 3,000) / 10,000

Joint costs allocated to Product Y = $90,000

4 0
3 years ago
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