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Ierofanga [76]
3 years ago
7

Vaseline, the world's most famous—and priciest—brand of petroleum jelly, wants to improve its financial performance (i.e. revenu

e and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline's performance?
Business
1 answer:
ohaa [14]3 years ago
6 0

Answer:

Please consider the following explanation

Explanation:

Vaseline can improve its financial performance by doing some product differentiation, as the rest 15% are also selling petroleum jelly but at much lower costs than Vaseline, and to convince its customers to spend extra bucks to buy Vaseline, it needs to provide something extra.

Vaseline can incorporate extra ingredients like aloevera, or turmeric, etc, i.e. the beauty or health fashions prevalent in the market this information can be obtained by a thorough research of the beauty blogs available online.

Once the product has something extra, Vaseline can go ahead and market its product better based on the benefits of the product differentiation, and hence steam away market from the remaining 15% and increase its financial performance.

You might be interested in
Which system of job evaluation is being used when cards that list the duties and responsibilities of the job are arranged by rat
trasher [3.6K]
That would a be system of job ranking
8 0
3 years ago
​Wellness, a healthy living​ magazine, collected in subscription revenue on May 31. Each subscriber will receive an issue of the
PIT_PIT [208]

Answer: $220,000

Explanation:

Using the Accrual Method of Accounting means that revenue is only to be recorded when it is earned i.e. when services have been delivered.

Any revenue received when the services have not been delivered will be recorded as Unearned Revenue.

With $528,000 in subscription revenue, the monthly subscription is;

= 528,000/12

= $44,000

From June to December would be 7 months so they would have earned;

= 44,000 * 7

= $308,000

The amount that they have not earned but have received would therefore be;

= 528,000 - 308,000

= $220,000

<em>This amount will be recorded after they finish deliveries of magazines in next year May. </em>

7 0
3 years ago
In most cases, whether the contract has not yet been performed (an executory contract) or has been fully performed (an executed
Jlenok [28]

Answer: disaffirm

Explanation:

most cases, whether the contract has not yet been performed (an executory contract) or has been fully performed (an executed contract), the minor may disaffirm the contract.

It should be noted that a contract that is signed by a minor unless in some rare exceptions is normally void and therefore, the minor can disaffirm the contract.

8 0
3 years ago
In a market economy, decisions about which goods are produced are based
STatiana [176]

Answer:

B. what businesses believe will generate the most profits.

Explanation:

A market economy is one where the factors of production are owned by the private sector. Production and distribution of products and services are in the hands of private individuals and firms. The government's role is mostly regulation and the provision of public goods.

In the market economy, the private sector engages in business to make profits. They risk their resources in producing goods and services that can increase their wealth. Only the products that are likely to generate profits are produced.

4 0
3 years ago
Part U16 is used by Mcvean Corporation to make one of its products. A total of 14,000 units of this part are produced and used e
Rus_ich [418]

Answer:

$13400

Explanation:

<u>Workings</u>

Unit of of production

Direct materials - 3.10

Direct labor - 7.70

Variable manufacturing overhead - 8.2

Supervisor's salary - 3.6

Depreciation - 2.00

Allocated general overhead 7.20

Total cost - 31.8

Cost per year = 31.8*14000

445,200

Cost of buying = 25.50

Allocated general overhead - 7.20

Total cost =32.7

Annual cost 32.7*14000 = 457800

Annual opportunity cost of internal production = 26,000

The overall advantage of buying = 26000 - (457800-445200)

= 13,400

6 0
4 years ago
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