Question

Branding is ________. A) all about creating unanimity between products B) the process of performing market research and selling products or services to customers C) endowing products and services with the power of a brand D) the process of comparing competing brands available in the market E) use of online interactive media to promote products and brands

Answer 1

Answer:

C. endowing products and services with the power of a brand

Explanation:

A brand is a specific symbol, sign, words, design and so on or a combination of two or more of these that a company or an organization uses in differentiating their products from others. Trademark is the legal protection attached to a brand name. Now, branding involves the process of creating a brand. It is the process by which those symbols, signs and so on are created to identify and differentiate it from other products. It involves endowing products and services with a brand.

Answer 2

Answer: Endowing products and services with the power of a brand

Explanation:

Branding means to attach a unique brand name to a range of products and services. The brand name is unique for that particular range of products and can easily be used to identify the products. A brand name is not transferable and therefore cannot be used by more than one business at a time.