When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was modifying the distribution.
Heinz has launched a color ketchup product for toddlers called EZ Squirt. The product was available in compressible containers and was eventually discontinued by him in 2006.
After six years of creatively decorating food, the novelty wore off and a young fan of the whimsical Heinz grew tired of tattooing hot dogs with his tribal tattoos. The company has discontinued the EZ Squirt color due to declining sales.
Squeeze Bottles became so popular that Heinz eventually stopped making glass bottles, until 2011 when he released a limited edition bottle with his original label.
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Answer:
b. exit barriers are high
Explanation:
Declining industries are those industries wherein the industry has saturated and experiences a negative growth. The characteristic of such industries being the products are lesser in demand.
For instance, cassettes and magnetic tapes industry was in demand until the arrival of more advanced forms such as compact discs and usbs, post which those industries turned into declining industries.
A declining industry with high barriers to exit would experience a greater competition since the barriers would encourage competition instead of withdrawal. And with higher costs of withdrawal, the firms continue producing at negative growth.
