Question

Innov Inc. manufactures electronics and home appliances for the environment-conscious buyer. It has recently launched an online crowdsourcing campaign that invites consumers to come up with any one product idea that is feasible and has good market potential. Which of the following steps of the product development process is indicated in this scenario?a. Test marketing
b. Product launching
c. Commercialization
d. Idea development
e. Idea screening

Answer 1

Answer:

d. Idea development

Explanation:

Based on the information provided within the question it seems that Innov Inc. is in the Idea development process of product development. This is the process of coming up with different designs for feasible products that may be profitable and worth while for the company. These ideas then go into the screening process where the best ideas are chosen to be produced.

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